Southern Pines, NC
Sports Chiropractic & Performance Rehabilitation
For active adults and athletes who want more than just pain relief. We help you recover, move better, and perform at a higher level.
Evidence-based care that bridges the gap between injury and peak performance.
Why We're Different
More Than a Traditional Chiropractic Office
We combine sports medicine, rehabilitation, and strength & conditioning into one seamless system designed to get you back to performing at your best.
Sports Medicine Approach
We treat the athlete, not just the injury. Our approach considers your sport, your goals, and your body as a whole system.
Evidence-Based Rehabilitation
Every treatment decision is backed by current research. No gimmicks, no unnecessary visits—just what works.
Strength & Conditioning Integration
We bridge the gap between rehab and performance with progressive loading and sport-specific programming.
Comprehensive Movement Assessments
We identify the root cause through detailed functional screening—not just where it hurts, but why it hurts.
Individualized Treatment Plans
No cookie-cutter protocols. Your plan is built around your specific goals, sport demands, and timeline.
Return-to-Performance Programming
We don't just get you pain-free. We get you back to performing at or above your pre-injury level.
Our Services
Comprehensive Care for Every Stage of Recovery & Performance
Sports Chiropractic
Specialized chiropractic care designed for athletes and active adults. We address the root cause of pain and dysfunction, not just symptoms.
Physiotherapy & Rehabilitation
Evidence-based rehabilitation programs that restore function, reduce pain, and rebuild strength after injury or surgery.
Performance Optimization
Comprehensive movement assessments and individualized programs to help you perform at your highest level.
Strength & Conditioning
Integrated strength programming that bridges the gap between rehab and full performance, guided by sports science.
Return to Sport
Structured return-to-play protocols that ensure you're truly ready to compete—not just pain-free, but performance-ready.
Movement Assessments
Detailed functional movement screening to identify limitations, asymmetries, and injury risk before they become problems.
100%
Evidence-Based Care
Your Journey
What To Expect
From your first call to returning to peak performance, here's how we guide you every step of the way.
Discovery Call
A brief conversation to understand your goals, concerns, and determine if we're the right fit for you.
Comprehensive Evaluation
In-depth movement assessment, orthopedic testing, and discussion of your history to identify the root cause.
Personalized Treatment Plan
A clear roadmap with specific goals, timelines, and evidence-based interventions tailored to your needs.
Return to Performance
Progressive rehabilitation and strength programming that gets you back to doing what you love—better than before.
Patient Success Stories
Real Results From Real Athletes
Don't just take our word for it. Here's what our patients say about their experience.
"Jim was extremely helpful and knowledgeable with my shoulder physical therapy and has also been great for keeping me on track with my chiropractic needs. The facility is brand new, clean, and welcoming. I do CrossFit regularly, and it’s been great having a place that understands the demands of training and helps me stay healthy and moving properly. I would definitely recommend Jim and their facility!"
Mark P.
"A wonderful Sports Performance Chiropractic and fitness center. For athletes of all ages trying to maintain a healthy, fit and active lifestyle. A very knowledgeable team, led by James, will get you up and running from an injury, help you maintain during training, and guide you to your big race or local 5k."
Joel T.
"THE BEST PHYSICAL THERAPIST IN THE STATE!!!! HIGHLY RECOMMEND!!!! I had shoulder surgery over 3 years ago and have been to multiple physical therapist (with no results and continued pain). If you want a realistic, practical, applicable performative plan for growth, healing and your future. Dr McKenley is incredible!!!"
Drew S.
Your Provider
Dr. James Kennedy
Dr. James Kennedy is a Doctor of Chiropractic with a passion for helping athletes move better, perform stronger, and recover faster. He earned his degree from New York Chiropractic College in Seneca Falls, NY, and has since dedicated his career to bridging the gap between injury rehab and peak performance.
Your Provider
Dr. McKenley Byrd, PT, DPT
Dr. McKenley Byrd is a Doctor of Physical Therapy specializing in orthopedic and sports rehabilitation with an emphasis on performance-based care. He earned his Doctor of Physical Therapy degree from Nova Southeastern University in Clearwater, Florida.
Common Questions
Frequently Asked Questions
We treat active adults and athletes of all levels—from weekend warriors to competitive athletes, runners, CrossFitters, golfers, and anyone who wants to move better and perform at a higher level.
We take a sports medicine approach that goes far beyond adjustments. Our care integrates rehabilitation, strength and conditioning, movement assessments, and return-to-sport programming—all evidence-based and individualized to your goals.
No referral is needed. You can schedule a discovery call or evaluation directly through our website or by calling our office.
Your first visit includes a comprehensive evaluation: we'll discuss your history and goals, perform a movement assessment, identify the root cause of your issue, and develop a personalized treatment plan—all in one visit.
Every case is different, but we use objective benchmarks and structured protocols to ensure you return safely and confidently. We'll give you a clear timeline and milestones from day one.
Not at all. Many of our patients come in for performance optimization, movement assessments, and injury prevention—even when they're not currently in pain.
Still have questions?
Schedule a Free Discovery Call